The determinants of high-performing sales leaders of MLM organizations in Malaysia: study from direct downlines' perspectives
Multi-Level Marketing (MLM) is one of the marketing strategy to market products or services in domestic and international markets. Multi-Level Marketing Organizations (MLMO) have existed for decades. They develop and manage their sales forces by recruiting and motivating independent distributors to...
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2020
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| Online Access: | https://etd.uum.edu.my/9056/1/s94499_01.pdf https://etd.uum.edu.my/9056/2/s94499_02.pdf https://etd.uum.edu.my/9056/3/s94499_references.docx |
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