New product development success for vendors of automotive industry in Malaysia
New Product Development (NPD) success can be defined as achieving a positive return on investment, the speedy introduction of products to market, improved product profit and quality, reduced cost of development, and improved in-house source ability and capability. The influence of production enhance...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2021
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| Online Access: | https://etd.uum.edu.my/9113/1/borang%20deposit%20permission%20s901303.pdf https://etd.uum.edu.my/9113/2/s901303_01.pdf |
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