Predictors of consumers brand loyalty towards petroleum brand in the northern region of peninsular Malaysia
The purpose of the paper is to investigate the relationships between brand awareness, brand image, perceived quality, promotion and brand loyalty. Consumers in the Northern Region of Peninsular Malaysia’s retail petroleum market were chosen as respondents for this study. A total of 400 questionnaire...
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| Format: | Thesis |
| Language: | eng eng eng |
| Published: |
2020
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9253/1/s820167_01.pdf https://etd.uum.edu.my/9253/2/s820167_02.pdf https://etd.uum.edu.my/9253/3/s820167_references.docx |
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