Factors affecting consumers purchase intention on social commerce among university students in northern Malaysia
Social commerce emerged from e-commerce due to the growth of social media usage in present day where people actively contribute in sharing their experience on social commerce through such platforms. The purpose of this study was to examine the factors that affect consumers purchase intention on soci...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/9453/1/s827372_01.pdf https://etd.uum.edu.my/9453/2/s827372_02.pdf |
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