Factors affecting consumers purchase intention on social commerce among university students in northern Malaysia

Social commerce emerged from e-commerce due to the growth of social media usage in present day where people actively contribute in sharing their experience on social commerce through such platforms. The purpose of this study was to examine the factors that affect consumers purchase intention on soci...

Full description

Saved in:

Bibliographic Details
Main Author:	Nur Ain, Bahari
Format:	Thesis
Language:	eng eng
Published:	2021
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/9453/1/s827372_01.pdf https://etd.uum.edu.my/9453/2/s827372_02.pdf
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my-uum-etd.9453
record_format	uketd_dc
spelling	my-uum-etd.94532022-06-01T07:14:30Z Factors affecting consumers purchase intention on social commerce among university students in northern Malaysia 2021 Nur Ain, Bahari Ku Bahador, Ku Maisurah Tunku Puteri Intan Safinaz School of Accountancy (TISSA) Tunku Puteri Intan Safinaz School of Accountancy (TISSA) HF5415.33 Consumer Behavior. Social commerce emerged from e-commerce due to the growth of social media usage in present day where people actively contribute in sharing their experience on social commerce through such platforms. The purpose of this study was to examine the factors that affect consumers purchase intention on social commerce among university students in Northern Malaysia. The current study adopted Technology Acceptance Model (TAM) to generate a research framework. The objectives of study are to examine the impact of information richness, perceived usefulness, perceived ease of use, and social commerce constructs towards consumers purchase intention. A survey was distributed through online questionnaire focuses on university students in Northern Malaysia namely UUM, UniMAP and UiTM Kedah. A total of 367 data was collected and used for analyses purpose using PLS-SEM tools. The findings of this study indicate information richness, perceived usefulness, social commerce constructs and trust has significant positive influence on consumers purchase intention. However, perceived ease of use shows insignificant result in current study. The implication, limitation and recommendations for future studies were further discussed. 2021 Thesis https://etd.uum.edu.my/9453/ https://etd.uum.edu.my/9453/1/s827372_01.pdf text eng 2024-09-06 staffonly https://etd.uum.edu.my/9453/2/s827372_02.pdf text eng public other masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Ku Bahador, Ku Maisurah
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Nur Ain, Bahari Factors affecting consumers purchase intention on social commerce among university students in northern Malaysia
description	Social commerce emerged from e-commerce due to the growth of social media usage in present day where people actively contribute in sharing their experience on social commerce through such platforms. The purpose of this study was to examine the factors that affect consumers purchase intention on social commerce among university students in Northern Malaysia. The current study adopted Technology Acceptance Model (TAM) to generate a research framework. The objectives of study are to examine the impact of information richness, perceived usefulness, perceived ease of use, and social commerce constructs towards consumers purchase intention. A survey was distributed through online questionnaire focuses on university students in Northern Malaysia namely UUM, UniMAP and UiTM Kedah. A total of 367 data was collected and used for analyses purpose using PLS-SEM tools. The findings of this study indicate information richness, perceived usefulness, social commerce constructs and trust has significant positive influence on consumers purchase intention. However, perceived ease of use shows insignificant result in current study. The implication, limitation and recommendations for future studies were further discussed.
format	Thesis
qualification_name	other
qualification_level	Master's degree
author	Nur Ain, Bahari
author_facet	Nur Ain, Bahari
author_sort	Nur Ain, Bahari
title	Factors affecting consumers purchase intention on social commerce among university students in northern Malaysia
title_short	Factors affecting consumers purchase intention on social commerce among university students in northern Malaysia
title_full	Factors affecting consumers purchase intention on social commerce among university students in northern Malaysia
title_fullStr	Factors affecting consumers purchase intention on social commerce among university students in northern Malaysia
title_full_unstemmed	Factors affecting consumers purchase intention on social commerce among university students in northern Malaysia
title_sort	factors affecting consumers purchase intention on social commerce among university students in northern malaysia
granting_institution	Universiti Utara Malaysia
granting_department	Tunku Puteri Intan Safinaz School of Accountancy (TISSA)
publishDate	2021
url	https://etd.uum.edu.my/9453/1/s827372_01.pdf https://etd.uum.edu.my/9453/2/s827372_02.pdf
_version_	1747828599318118400

Factors affecting consumers purchase intention on social commerce among university students in northern Malaysia

Similar Items