Exploring Gen Z customer experience on the establishment of first-store design in Beijing China

Exploring Gen Z customer experience on the establishment of first-store design in Beijing China

<p>This study aimed to explore Gen Z customers experiences (CX) at first-store design</p><p>concept through personas based on brand personality using Service Design (SD)</p><p>approach in Beijing, China. By adapting an ethnographi...

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書目詳細資料
主要作者:	Xi, Cuiyu
格式:	thesis
語言:	eng
出版:	2023
主題:	TH Building construction
在線閱讀:	https://ir.upsi.edu.my/detailsg.php?det=10413
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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