The effects of customer-brand relationship investments on customer engagement (IR)

Achieving a strong customer-brand relationship is indeed a winning differentiating strategy for companies to survive in today's highly competitive marketplace. However, due to limited studies and narrow approach, the existing literature has not yet provided sufficient explanation on the contrib...

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书目详细资料
主要作者:	Zuraidah Zainol
格式:	thesis
语言:	eng
出版:	2014
主题:	HF Commerce
在线阅读:	https://ir.upsi.edu.my/detailsg.php?det=2454
标签:	添加标签没有标签, 成为第一个标记此记录!

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