Exploring small and medium enterprises (SMEs) food packaging as a touch-point to promote nation branding at Kuala Lumpur International Airport (KLIA)
The purpose of this study is to investigate the potential of national identity to be usedas a promotion factor by Malaysian Small and Medium Enterprises (SMEs), through its food packaging.The Kuala Lumpur International Airport (KLIA International Airport, KLIA) was chosen as the targetlocation becau...
Saved in:
| Main Author: | |
|---|---|
| Format: | thesis |
| Language: | eng |
| Published: |
2019
|
| Subjects: | |
| Online Access: | https://ir.upsi.edu.my/detailsg.php?det=4855 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|