Customer perceived switching barriers and their impact on loyalty and habitual repurchase : a study of pure-play online retailers in the UK /

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書目詳細資料
主要作者: Ezlika Mohd. Ghazali (Author)
格式: Thesis 圖書
語言:English
出版: 2011.
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實物特徵
Item Description:A thesis submitted in partial fulfilment of the requirements for the Degree of Doctor of Philosophy in Marketing.
實物描述:xix, 373 leaves : illustrations ; 30 cm.
參考書目:Bibliography: leaves 305-360.