Brand name vs. country image effects : Chinese consumer evaluation of hybrid products /
Saved in:
主要作者: | Hu, Xiaohong |
---|---|
格式: | Thesis 圖書 |
語言: | English |
出版: |
1998.
|
標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
相似書籍
-
Brand name and country-of-origin effects on consumers in Malaysia
由: Neoh, Chee Yeong
出版: (2004) -
Modeling the differential effects of brand image and country-of-manufacture on Korean consumers' purchasing behavior of hybrid products /
由: Chung, Jae-Eun
出版: (2002) -
The Influence Of Brand Name Elements And Brand Experience On Chocolate Malt Drink Brand Preferences Among Gen Y Consumers
由: Bakar, Norzehan Abu
出版: (2019) -
Brand personality extension : a categorization perspective /
由: Sun, Christine Yin Cheng
出版: (2002) -
The effect of trade liberalization on Organization of Islamic Conference (OIC) countries : realities and challenges /
由: Mohd Fauzi Abu
出版: (2006)