Services branding and customer satisfaction in the airline industry : a case study of Malaysia Airlines and Air Asia /
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
2006.
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| Subjects: | |
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|---|---|---|---|
| 001 | u746685 | ||
| 003 | SIRSI | ||
| 005 | 200710041036 | ||
| 008 | 071004s2006 my a t 000 0 eng m | ||
| 040 | |a UMK |d UMM | ||
| 043 | |a a-my--- | ||
| 090 | |a HF1008 |b UM 2006 Won | ||
| 098 | |a HF1008 |b UM 2006 Won | ||
| 100 | 1 | |a Wong, Kee Mun. | |
| 245 | 1 | 0 | |a Services branding and customer satisfaction in the airline industry : |b a case study of Malaysia Airlines and Air Asia / |c Wong Kee Mun. |
| 260 | |c 2006. | ||
| 300 | |a xi, 143 leaves : |b ill. ; |c 30 cm. | ||
| 502 | |a Dissertation (M.B.A.) -- Fakulti Perniagaan dan Perakaunan, Universiti Malaya, 2007. | ||
| 504 | |a Bibliography: leaves 123-143. | ||
| 610 | 2 | |a Sistem Penerbangan Malaysia. | |
| 610 | 2 | |a AirAsia. | |
| 650 | 0 | |a Airlines |x Customer services |z Malaysia. | |
| 650 | 0 | |a Airplanes, Company |x Customer services |z Malaysia. | |
| 650 | 0 | |a Consumer satisfaction |z Malaysia. | |
| 710 | 2 | |a Universiti Malaya. |b Fakulti Perniagaan dan Perakaunan. | |
| 596 | |a 1 19 | ||
| 999 | |a HF1008 UM 2006 WON |w LC |c 1 |i A511798728 |d 25/3/2008 |e 25/3/2008 |f 27/2/2008 |g 1 |l STACKS |m P19KOTA |n 1 |r Y |s Y |t TESIS |u 20/2/2008 | ||
| 999 | |a HF1008 UM 2006 WON |w LC |c 1 |i A511798719 |d 9/3/2014 |e 9/3/2014 |f 27/2/2008 |g 1 |l STACKS |m P01UTAMA |n 12 |r Y |s Y |t TESIS |u 20/2/2008 | ||