Factors affecting brand loyalty among Malaysian consumers in their choice of mobile phone brands /

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书目详细资料
主要作者:	Lew, Bel Lee Peng
格式:	Thesis 图书
语言:	English
出版:	2010.
主题:	Cell phones > Purchasing > Malaysia. Brand choice > Malaysia > Psychological aspects. Brand loyalty > Malaysia > Case studies. Customer loyalty > Malaysia > Case studies.
在线阅读:	http://studentsrepo.um.edu.my/id/eprint/1700
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