Influence of Humorous Television Advertisements on Buying Decisions of University of Malaya Students /
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| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
2013.
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| Subjects: | |
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| LEADER | 01293cam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | u986152 | ||
| 003 | SIRSI | ||
| 005 | 201312271103 | ||
| 008 | 131227s2013 my a t 000 0 eng m | ||
| 040 | |a UMM |e rda | ||
| 043 | |a a-my--- | ||
| 090 | |a Z278 |b UM 2013 Hab | ||
| 100 | 1 | |a Habibi, Anoosha, |e author. | |
| 245 | 1 | 0 | |a Influence of Humorous Television Advertisements on Buying Decisions of University of Malaya Students / |c Anoosha Habibi. |
| 264 | 1 | |c 2013. | |
| 264 | 4 | |c 2013. | |
| 300 | |a xi, 90 leaves : |b illustration ; |c 30 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 502 | |b M.Publish.Stud. |c Jabatan Pengajian Media, Fakulti Sastera dan Sains Sosial, Universiti Malaya |d 2013. | ||
| 504 | |a Bibliography: leaves 76-86. | ||
| 650 | 0 | |a Wit and humor in advertising |x Psychological aspects. | |
| 650 | 0 | |a Television advertising |z Malaysia |x Psychological aspects. | |
| 650 | 0 | |a Purchasing |x Decision making |x Psychological aspects. | |
| 650 | 0 | |a College students |x Attitudes. | |
| 710 | 2 | |a Universiti Malaya. |b Jabatan Pengajian Media, |e degree granting institution. | |
| 900 | |a AT-ZA | ||
| 596 | |a 1 | ||
| 999 | |a Z278 UM 2013 HAB |w LC |c 1 |i A515709228 |d 28/11/2017 |e 28/11/2017 |f 9/7/2014 |g 1 |l STACKS |m P01UTAMA |n 1 |r Y |s Y |t TESIS |u 4/7/2014 | ||