Influence of Humorous Television Advertisements on Buying Decisions of University of Malaya Students /

Influence of Humorous Television Advertisements on Buying Decisions of University of Malaya Students /

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Bibliographic Details
Main Author: Habibi, Anoosha (Author)
Format: Thesis Book
Language:English
Published: 2013.
Subjects:
Wit and humor in advertising > Psychological aspects.
Television advertising > Malaysia > Psychological aspects.
Purchasing > Decision making > Psychological aspects.
College students > Attitudes.
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