Corporate brand experience : its relationship with corporate brand atributes, corporate image, customer satisfaction and customer loyalty in an online setting /

Corporate brand experience : its relationship with corporate brand atributes, corporate image, customer satisfaction and customer loyalty in an online setting /

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Bibliographic Details
Main Author: Zalfa Laili Hamzah (Author)
Format: Thesis Book
Language:English
Subjects:
Branding (Marketing)
Corporate image > Psychological aspects.
Business names > Psychological aspects.
Internet banking > Case studies.
Electronic commerce.
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