Corporate brand experience : its relationship with corporate brand atributes, corporate image, customer satisfaction and customer loyalty in an online setting /
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| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | أطروحة كتاب |
| اللغة: | English |
| الموضوعات: | |
| الوسوم: |
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| 001 | u994049 | ||
| 003 | SIRSI | ||
| 005 | 201404211702 | ||
| 008 | 140421s2014 my a t 000 0 eng m | ||
| 040 | |a UMM |d AUM |e rda | ||
| 090 | |a HD31 |b UMP 2014 Zallh | ||
| 100 | 0 | |a Zalfa Laili Hamzah, |e author. | |
| 245 | 1 | 0 | |a Corporate brand experience : |b its relationship with corporate brand atributes, corporate image, customer satisfaction and customer loyalty in an online setting / |c Zalfa Laili bt Hamzah. |
| 264 | 1 | |c 2014. | |
| 264 | 4 | |c 2014. | |
| 300 | |a xxiii, 456 leaves : |b illustrations ; |c 30 cm. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 502 | |b Ph.D. |c Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya |d 2014. | ||
| 504 | |a Bibliography: leaves 390-426 | ||
| 530 | |a Also issued in CD. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Corporate image |x Psychological aspects. | |
| 650 | 0 | |a Business names |x Psychological aspects. | |
| 650 | 0 | |a Internet banking |v Case studies. | |
| 650 | 0 | |a Electronic commerce. | |
| 710 | 2 | |a Universiti Malaya. |b Jabatan Pemasaran dan Sistem Maklumat, |e degree granting institution. | |
| 900 | |a ZA | ||
| 596 | |a 1 25 | ||
| 999 | |a HD31 UMP 2014 ZALLH |w LC |c 1 |i A515880429 |d 1/9/2022 |e 1/9/2022 |f 24/2/2015 |g 1 |l STACKS |m P01UTAMA |n 6 |r Y |s Y |t TESIS |u 18/2/2015 | ||
| 999 | |a HD31 UMP 2014 ZALLH |w LC |c 1 |i A516259026 |f 14/9/2021 |g 1 |l STACKS |m P25UMARCHI |r N |s Y |t CD |u 15/6/2015 |1 AHSS | ||