Corporate brand experience : its relationship with corporate brand atributes, corporate image, customer satisfaction and customer loyalty in an online setting /

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Bibliographic Details
Main Author: Zalfa Laili Hamzah (Author)
Format: Thesis Book
Language:English
Subjects:
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005 201404211702
008 140421s2014 my a t 000 0 eng m
040 |a UMM  |d AUM  |e rda 
090 |a HD31  |b UMP 2014 Zallh 
100 0 |a Zalfa Laili Hamzah,  |e author. 
245 1 0 |a Corporate brand experience :  |b its relationship with corporate brand atributes, corporate image, customer satisfaction and customer loyalty in an online setting /  |c Zalfa Laili bt Hamzah. 
264 1 |c 2014. 
264 4 |c  2014. 
300 |a xxiii, 456 leaves :  |b illustrations ;  |c 30 cm. 
336 |a text  |2 rdacontent 
337 |a unmediated  |2 rdamedia 
338 |a volume  |2 rdacarrier 
502 |b Ph.D.  |c Jabatan Pemasaran dan Sistem Maklumat, Fakulti Perniagaan dan Perakaunan, Universiti Malaya  |d 2014. 
504 |a Bibliography: leaves 390-426 
530 |a Also issued in CD. 
650 0 |a Branding (Marketing) 
650 0 |a Corporate image  |x Psychological aspects. 
650 0 |a Business names  |x Psychological aspects. 
650 0 |a Internet banking  |v Case studies. 
650 0 |a Electronic commerce. 
710 2 |a Universiti Malaya.  |b Jabatan Pemasaran dan Sistem Maklumat,  |e degree granting institution. 
900 |a ZA 
596 |a 1 25 
999 |a HD31 UMP 2014 ZALLH  |w LC  |c 1  |i A515880429  |d 1/9/2022  |e 1/9/2022  |f 24/2/2015  |g 1  |l STACKS  |m P01UTAMA  |n 6  |r Y  |s Y  |t TESIS  |u 18/2/2015 
999 |a HD31 UMP 2014 ZALLH  |w LC  |c 1  |i A516259026  |f 14/9/2021  |g 1  |l STACKS  |m P25UMARCHI  |r N  |s Y  |t CD  |u 15/6/2015  |1 AHSS