Psychological aspects 8 Advertising 7 Dissertations 3 Dissertations, Academic 3 Attitudes 2 Decision making 2 Purchasing 2 Advertising media planning 1 Advertising, Magazine 1 College students 1 Consumer behavior 1 Consumers 1 Content analysis (Communication) 1 Influence 1 Language 1 Marketing 1 New products 1 Persuasion (Psychology) in business 1 Retail trade 1 Sex in advertising 1 Sex role in advertising 1 Television advertising 1 Wit and humor in advertising 1 Youth as consumers 1