The impact of corporate image on customer loyalty of Islamic Banks in Malaysia: integrating resource-based and institutional theory /

The impact of corporate image on customer loyalty of Islamic Banks in Malaysia: integrating resource-based and institutional theory /

The development of Islamic banks in Malaysia is increasingly challenging with more banks offering products and services based on Islamic principles. Hence, this study explores customers' perception pertaining to corporate image and their adoption of Islamic banking, besides their attitudinal...

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書目詳細資料
主要作者:	Osman, 'Ismah
格式:	Thesis
語言:	English
出版:	Kuala Lumpur: Institute of Islamic Banking and Finance, International Islamic University Malaysia, 2011
主題:	Corporate image > Malaysia Banks and banking, Islamic Theses, IIUM local
在線閱讀:	http://studentrepo.iium.edu.my/handle/123456789/2206
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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