The influence of instafamous characteristics on brand image /

The purpose for this study is to investigate the influence of Instafamous characteristics on brand image. Instafamous is a fashion blogger who ordinary individuals give fashion tips and introduce certain brands to through their social media platforms. Brand image refers to a good or service is that...

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书目详细资料
主要作者:	Nik Ridhuwan Ilya Ilyas (Author)
格式:	Thesis
语言:	English
出版:	Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2020
主题:	Brand loyalty > Malaysia Brand name products > Marketing Social media > Marketing Internet personalities > Malaysia Theses, IIUM local
在线阅读:	http://studentrepo.iium.edu.my/handle/123456789/10117
标签:	添加标签没有标签, 成为第一个标记此记录!

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