The effect of brand equity on Malaysian youth's intention to purchase local automobiles /

The goal of this study is to investigate the influence of customer-based brand equity dimensions on young Malaysian's (also known as belia) intention to purchase local brand automobiles. The research proposes a conceptual model based on Aaker's (1991) theory of customer-based brand equity...

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書目詳細資料
主要作者:	Mujahid Abdullah bin Shukor (Author)
格式:	Thesis
語言:	English
出版:	Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2018
主題:	Theses, IIUM local
在線閱讀:	Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library.
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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