Adoption of social media by travel agencies in Malaysia /
Social media has become a trend for youngster and business partner today. Therefore, this research had been carried out to encourage travel agencies to adoption of social media as new business platform to further improve their business. This is because 92% of marketers declared that social media mar...
محفوظ في:
المؤلف الرئيسي: | Parvej, Khandaker Masud (مؤلف) |
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التنسيق: | أطروحة |
اللغة: | English |
منشور في: |
Kuala Lumpur :
Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia,
2019
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الموضوعات: | |
الوصول للمادة أونلاين: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
الوسوم: |
إضافة وسم
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مواد مشابهة
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Determinants of web-technology and e-business adoption among small and medium travel agencies in Malaysia
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منشور في: (2018) -
Changes and challenges of traditional travel agencies in transition to the e-tourism world, case of Malaysian travel agencies
بواسطة: Zare, Samira
منشور في: (2013) -
Revolution of information communication technology and its affects to travel agency: are the travel agencies in Malaysia ready? / Nur Aina Mohd Asri, Jamilah Mat Daud and Alif Sabri
بواسطة: Mohd Asri, Nur Aina, وآخرون
منشور في: (2017) -
The impact of goods and services tax (GST) towards Malaysian travelers' intention to use travel agency in Malaysia / Anisha Ramli
بواسطة: Ramli, Anisha
منشور في: (2016) -
The antecedents of social media adoption : a study on the role of media needs and innovation characteristics /
بواسطة: Izzal Asnira Zolkepli
منشور في: (2014)