An analysis of product knowledge and Islamic Banking customer product acceptance in Malaysia /
Islamic banking is the fast growing industry serve financing products vis-à-vis conventional banking to the customers. Customer is an important agent in a product sale. They determine the product acceptance in a market. University students and working employee who are also act as customers need Isla...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 语言: | English |
| 出版: |
Kuala Lumpur :
IIUM Institute of Islamic Banking and Finance, International Islamic University Malaysia,
2016
|
| 主题: | |
| 在线阅读: | Click here to view 1st 24 pages of the thesis. Members can view fulltext at the specified PCs in the library. |
| 标签: |
添加标签
没有标签, 成为第一个标记此记录!
|