Determinants of customer loyalty in cellular service sector of Pakistan: mediating and moderating effects
The customer loyalty has become essential for survival and success of cellular service providers with the saturation and maturity of the cellular service sector of Pakistan. This research focuses on the direct and indirect determinants of customer loyalty of the prepaid segment in the cellular servi...
Saved in:
| 主要作者: | |
|---|---|
| 格式: | Thesis |
| 語言: | eng eng |
| 出版: |
2018
|
| 主題: | |
| 在線閱讀: | https://etd.uum.edu.my/7966/1/s900446_01.pdf https://etd.uum.edu.my/7966/2/s900446_02.pdf |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|